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Nike x Chloe Kelly x London Youth Games

The challenge

London Youth Games wanted to increase visibility and inspire young people by giving them unique memorable experiences with role models who had also competed in London Youth Games as a child.

What I did:

I collaborated with Nike, Chloe Kelly’s agent and media partners to amplify our organisation’s reach in a World Cup year. I worked with a journalist to secure an exclusive Daily Mail & Mail Online interview with Chloe Kelly, which highlighted our organisation.

On the day, I produced content with Chloe Kelly, including a Q&A for Instagram and an in-person Q&A with the young participants. I coordinated with Chloe to organise merchandise giveaways and signatures to uplift the young people’s experience and reward their participation.

The results:

Gave young people the rare chance to meet and talk with a double-EUROs winning Lionesses player, creating an unforgettable experience for them.

295% increase in engagement for London Youth Games.

2.7 million readers reached through national press coverage.

Strengthened Nike’s visibility as an exclusive sponsor.